After Meeting · Proposal · Application · Copy-Ready
| Rule | Why |
|---|---|
| Wait 2-3 business days | Gives them time without being pushy |
| Add value, don't just "check in" | "Checking in" wastes their time |
| Keep it short (3-5 sentences) | Busy people scan, not read |
| Include a specific CTA | "Would Tuesday at 2pm work?" beats "Let me know" |
| Max 3 follow-ups total | After 3, move on — you've done your part |