3 Templates · Personalized · Copy-Ready
| Rule | Why |
|---|---|
| Subject line < 6 words | Short subjects have 2x open rate |
| Personalize first line | Proves you're not mass-emailing |
| Give value before asking | Nobody cares about you yet — make it about THEM |
| One clear CTA | "Would a 15-min call work this week?" not 5 options |
| Under 100 words | Nobody reads long cold emails |
| Follow up 2-3 times | 80% of deals happen after the 5th touchpoint |