Formulas · 150 Char Limit · Niche Examples
| Formula | Structure |
|---|---|
| Identity + Value | [Who you are] + [What you help with] |
| Credential Stack | [Title] | [Achievement] | [Niche] |
| Story Hook | [Transformation story in 1 line] |
| Listicle | [Emoji] Thing 1\n[Emoji] Thing 2\n[Emoji] CTA |
| Minimalist | [One powerful line] + [Link] |
| Do | Don't |
|---|---|
| Use line breaks (easier to scan) | Write one long paragraph |
| Include 1-3 relevant emojis | Emoji overload (5+) |
| Add a clear CTA | Leave bio blank or generic |
| Use keywords (SEO for Instagram) | Only use your name |
| Update quarterly | Set and forget for years |
| Niche | Example |
|---|---|
| Fitness | Helping busy professionals lose 20 lbs without giving up tacos. Free plan below. |
| Photography | Capturing moments you'll treasure forever. NYC based. DM to book. |
| Tech / Dev | Building things on the internet. React + Node. Open source contributor. |
| Food / Chef | Recipes that take 30 min or less. Mom of 2. Cookbook author. |
| Nurse / Health | RN making health simple. Evidence-based tips for real people. |