Campaign URL Generator · Google Analytics · Link Tracking
| Parameter | Required | Purpose | Example |
|---|---|---|---|
| utm_source | Yes | Where traffic comes from | facebook, google |
| utm_medium | Yes | Marketing channel type | cpc, email, social |
| utm_campaign | Yes | Campaign identifier | spring_sale_2025 |
| utm_term | No | Paid search keyword | running+shoes |
| utm_content | No | A/B test differentiator | banner_v2 |
| Rule | Good | Bad |
|---|---|---|
| Use lowercase | spring_sale | Spring_Sale |
| Use underscores | email_blast | email blast |
| Be consistent | facebook (always) | fb, Facebook, FB |
| Be specific | q1_promo_2025 | campaign1 |