Engagement RateInstagram AnalyticsTikTok MetricsYouTube StatsBenchmarksFree ToolEngagement RateInstagram AnalyticsTikTok MetricsYouTube StatsBenchmarksFree Tool

Engagement
Rate

Multi-Platform · Benchmarks · Performance Analysis

Your Metrics

Engagement Rate
Performance
How you compare to benchmarks
PoorBelow AvgAverageGoodExcellent
Total Engagement
Per 1K Followers
Account Tier

Engagement Benchmarks

PlatformPoorAverageGoodExcellent
Instagram<1%1-3%3-6%6%+
TikTok<2%2-5%5-10%10%+
YouTube<1%1-3%3-7%7%+
X / Twitter<0.5%0.5-1%1-3%3%+
LinkedIn<1%1-3%3-5%5%+

Account Tiers

TierFollowersAvg ERSponsor Rate
Nano1K-10K5-8%$10-100/post
Micro10K-50K3-5%$100-500/post
Mid50K-500K2-3%$500-5K/post
Macro500K-1M1-2%$5K-20K/post
Mega1M+0.5-1.5%$20K+/post

Estimated Earnings Potential

Low Estimate
High Estimate

Per sponsored post estimate. Varies by niche, content quality, and audience demographics.