PAS · AIDA · BAB · Google & Social Ads
| Framework | Structure | Best For |
|---|---|---|
| PAS | Problem → Agitate → Solve | Pain-point products, services |
| AIDA | Attention → Interest → Desire → Action | General ads, landing pages |
| BAB | Before → After → Bridge | Transformation products, coaching |
| Platform | Headline | Description |
|---|---|---|
| Google Ads | 30 chars × 3 | 90 chars × 2 |
| Facebook Ads | 40 chars | 125 chars primary |
| Instagram Ads | 40 chars | 125 chars |
| LinkedIn Ads | 70 chars | 150 chars |