Time + Ad Spend vs Revenue · Per Lead · Monthly Return
| Metric | Poor | Good | Excellent |
|---|---|---|---|
| ROI | <0% | 50-200% | 300%+ |
| Cost per Lead | >$50 | $10-30 | <$10 |
| Cost per Follower | >$5 | $1-3 | <$0.50 |
| Engagement Rate | <1% | 2-5% | 5%+ |
| Click-through Rate | <0.5% | 1-3% | 3%+ |
| Strategy | Impact |
|---|---|
| Focus on 1-2 platforms (not all) | 2-3× better results |
| Batch content creation | 50% time savings |
| Repurpose across platforms | 3× content from 1 piece |
| Track attribution (UTM links) | Know what actually converts |
| Engage in comments (first 30 min) | 2-5× reach boost |
| Use AI for captions/scheduling | 30-50% time saved |