Topic · Format · Structured Outline
| Format | Best For | Avg Length |
|---|---|---|
| How-To Guide | Teaching a process step by step | 1500-3000w |
| Listicle | Curated tips, tools, ideas | 1000-2000w |
| Comparison | X vs Y decision help | 1500-2500w |
| Review / Roundup | Product reviews, best-of lists | 2000-4000w |
| Pillar Content | Comprehensive authority piece | 3000-7000w |
| Opinion | Thought leadership, personal take | 800-1500w |
| Tip | Why |
|---|---|
| Primary keyword in H1 + first 100 words | Signals topic to Google |
| H2s should include related keywords | Captures long-tail searches |
| Add FAQ section at the end | Targets People Also Ask boxes |
| Include a table or list | Featured snippet potential |
| Internal link to 3-5 related posts | Builds topical authority |