Action Verb + Task + Measurable Result
| Weak | Strong |
|---|---|
| Responsible for social media | Grew Instagram following from 2K to 15K in 6 months, increasing engagement 340% |
| Helped with customer service | Resolved 50+ customer tickets daily with 98% satisfaction rating |
| Worked on the website | Redesigned company website, improving load time 60% and conversions 25% |
| Category | Verbs |
|---|---|
| Leadership | Led, Directed, Managed, Oversaw, Spearheaded, Championed |
| Achievement | Achieved, Exceeded, Surpassed, Delivered, Attained, Won |
| Technical | Developed, Engineered, Built, Coded, Architected, Deployed |
| Communication | Presented, Negotiated, Authored, Collaborated, Facilitated |
| Efficiency | Streamlined, Optimized, Automated, Reduced, Consolidated |
| Growth | Increased, Expanded, Grew, Scaled, Launched, Generated |
| Rule | Why |
|---|---|
| Start every bullet with an action verb | Shows initiative, not passivity |
| Quantify everything possible | Numbers = credibility. "$2M budget" beats "large budget" |
| One bullet = one achievement | Don't cram. Focus each bullet. |
| 6-8 bullets per recent role | More for current job, fewer for older roles |
| Tailor to the job description | Mirror their keywords for ATS matching |