Gross · Operating · Net · Industry Benchmarks
Rent, salaries, marketing, utilities, software
| Margin | Formula | Tells You |
|---|---|---|
| Gross | (Revenue - COGS) / Revenue | Production efficiency |
| Operating | (Revenue - COGS - Opex) / Revenue | Business operations health |
| Net | (Revenue - All Costs) / Revenue | Bottom-line profitability |
| Industry | Gross | Net |
|---|---|---|
| SaaS | 70-85% | 15-25% |
| eCommerce | 40-60% | 5-10% |
| Consulting | 50-70% | 15-25% |
| Restaurant | 60-70% | 3-9% |
| Retail | 25-50% | 2-5% |
| Construction | 20-35% | 5-10% |