Units · Revenue · Time to Profitability
Rent, salaries, insurance, subscriptions — costs that don't change with sales volume
Materials, shipping, transaction fees — costs per item sold
| Formula | Equation |
|---|---|
| Contribution Margin | Price - Variable Cost Per Unit |
| Break-Even Units | Fixed Costs / Contribution Margin |
| Break-Even Revenue | Break-Even Units x Price |
| Profit at X units | (Units x CM) - Fixed Costs |
| Strategy | How | Impact |
|---|---|---|
| Raise prices | Increase contribution margin | High |
| Lower variable costs | Negotiate with suppliers, optimize | High |
| Cut fixed costs | Smaller office, fewer subscriptions | Medium |
| Increase volume | Marketing, new channels | Medium |
| Add revenue streams | Upsells, services, subscriptions | High |