Read · Speak · Present · Speed-Adjusted
| Context | WPM | Use Case |
|---|---|---|
| Slow / learning | 100-150 | Technical, non-native, studying |
| Average adult | 200-250 | General reading, blogs |
| Fast reader | 300-400 | Experienced, skimming |
| Speed reader | 500-700 | Trained technique |
| Speaking pace | 120-150 | Presentations, speeches |
| Audiobook pace | 150-160 | Standard narration |
| Auctioneer | 250-400 | Professional rapid speech |
| Format | Duration | Words |
|---|---|---|
| Elevator pitch | 30-60 sec | 75-150 |
| Lightning talk | 5 min | 625-750 |
| TED Talk | 18 min | 2,250-2,700 |
| Keynote | 45-60 min | 5,500-7,500 |
| Blog post (SEO) | 6-10 min read | 1,500-2,500 |
| Newsletter | 3-5 min read | 700-1,200 |
| Landing page | 2-4 min read | 500-1,000 |
| Rule | Guideline |
|---|---|
| Slides per minute | 1 slide per 2-3 minutes of speaking |
| Words per slide | Maximum 6 words × 6 lines (6×6 rule) |
| Font size minimum | 28pt+ for body text, 36pt+ for headers |
| Image rule | 1 strong image > 10 bullet points |