All Fees Included · Ad Spend ROI · Break-Even Analysis
| Cost | Typical Range | Notes |
|---|---|---|
| Product (COGS) | 20-40% of price | AliExpress, CJ, Spocket |
| Shipping | $2-8 per order | ePacket, USPS, or included |
| Platform fee | 0-6.5% | Shopify $39/mo, Etsy 6.5% |
| Payment processing | 2.9% + $0.30 | Stripe, PayPal, Shopify Payments |
| Ad spend / CPA | $5-25 per sale | Facebook Ads, TikTok, Google |
| Returns | 5-15% of orders | Often absorbed by seller |
| Metric | Poor | Good | Excellent |
|---|---|---|---|
| Profit Margin | <15% | 20-30% | 30%+ |
| ROAS (Return on Ad Spend) | <2x | 3-5x | 5x+ |
| CPA (Cost Per Acquisition) | >$15 | $5-10 | <$5 |
| Conversion Rate | <1% | 2-3% | 3%+ |
| AOV (Avg Order Value) | <$25 | $35-60 | $60+ |