Copy Formulas · Feature→Benefit · Platform-Ready
| Section | Purpose | Length |
|---|---|---|
| Headline | Grab attention, include primary keyword | 8-12 words |
| Hook | Address pain point or desire | 1-2 sentences |
| Benefits | What it does FOR them (not features) | 3-5 bullet points |
| Features | Specs, materials, dimensions | 4-6 bullet points |
| Social Proof | Reviews, ratings, testimonials | 1-2 sentences |
| CTA | Create urgency, prompt action | 1 sentence |
| Feature | → Benefit |
|---|---|
| Double-wall insulated | Keeps coffee hot for 12 hours |
| BPA-free material | Safe for you and the planet |
| 2-year warranty | Buy with confidence — we've got you covered |
| Weighs only 8oz | Toss it in your bag without the bulk |
| 4.8★ from 2,000+ reviews | Join thousands of happy customers |
| Platform | Title | Description |
|---|---|---|
| Shopify | No limit | No limit (aim 300-500 words) |
| Etsy | 140 chars | No limit |
| Amazon | 200 chars | 2,000 chars (+ bullets) |
| eBay | 80 chars | No limit |