XYZ Formula · Action Verbs · Quantified Impact
Accomplished [X] as measured by [Y], by doing [Z]
| Component | Example |
|---|---|
| X (Action) | Reduced customer churn |
| Y (Metric) | by 25% (from 8% to 6%) |
| Z (Method) | by implementing automated onboarding emails |
Result: "Reduced customer churn by 25% by implementing automated onboarding email sequence, saving $120K ARR"
| Mistake | Fix |
|---|---|
| "Responsible for..." | Use action verb: "Led," "Built," "Drove" |
| No numbers | Add %, $, or scale (team of X, Y users) |
| Job description copy | Focus on YOUR impact, not the role's duties |
| Too long (3+ lines) | 1-2 lines per bullet, 3-6 bullets per job |
| Passive voice | "Was assigned to" → "Spearheaded" |
| Do | Don't |
|---|---|
| Use standard section headers | Creative headers ("My Journey") |
| Include keywords from job posting | Keyword stuff unnaturally |
| Simple formatting (no tables) | Columns, graphics, icons |
| .docx or PDF format | Images of text, fancy fonts |